There was a time five years ago, when SEO and PPC strategies were new to the market, and every business was looking to use them to capture the vast market of online users. This is no more the case, now, PPC and SEO have become an important part of a business’ marketing strategy, and they allocate proper budget to it.
The online marketing world keeps on evolving; firstly, it was regarding PPC management. Where a company had to select keywords, write call to action phrases, keep an eye on conversion rate, and convert the leads into sales. Then came the concept of SEO or organic search marketing. Companies who had succeeded in PPC, applied the information to SEO strategy, and developed a successful organic search strategy. Now businesses are asking for, what is next?
The answer to next is Social Media. Social media now is the same, as PPC and SEO were five years ago, businesses have found this as a new platform, perhaps a more effective one, and are trying to capture it before their competitors do. The key point is how businesses will use their PPC and SEO experience to assist a social media strategy.
For businesses that have niche market, the key thing for them to do is to setup a blog. This blog will communicate information about their business to online users. The organic search information can help the business to select topics on which to share about, where as the PPC call to actions; can help the business in devising a road map for the overall social media strategy.
In short, social media is a new horizon for businesses to reach and conquer, but this does not mean that the efforts on other platforms are useless, rather the businesses can use information from SEO and PPC strategies to assist in social media marketing.
