Thursday, April 22, 2010

Ways To Develop A Link Page And Outbound Link Structure

There are many factors that are answerable for site and page authority. These factors are site history, unique content, inbound and outbound links, traffic trends and site structure. A SEO company uses various factors to maintain the site or page authority with these links.

Every SEO Company that knows what kind of link page should be on their site or what is the best way of giving outbound link. Everybody needs to link to another site and wants to get back links from another site. To give back link you need some link page or some other way of giving outbound links. But the question is that what method should be adopted for outbound links structure? In my opinion you can adopt following:

1. The best way to give outbound link is to give links within the content page as it is most useful for users who read your site contents. This method of linking is natural and long lasting and are called “outgoing link”.
2. You can make 4 to 6 dedicated pages but each page should be different to another page with its themes, content and design. This will provide the users more related assets on same topic at one place. It will help you in making an authority page.
3. You can also adopt the traditional style which is used in research papers as well as books where links are given at the end of the reference page. It gives more information to the users about any particular topic to search on.
4. There are many other ways of making link page but the most general is to have a huge list of sites and linking of each site with its title or optimized anchor text. The pages without linking do not bring that much traffic in search engines. So Google mention it in a SEO guidelines that “Make pages for users, not for search engines “.

So in order to get maximum benefit by increasing traffic to your website, the users make relevant and authority based link which is linking to another website which will be beneficial for both users and your site.

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