Quality Backlinks - The Best Way of Beating the Competitors

Every business that is indulged in the process of search engine optimization knows and understands the importance of link building. Links are what catch the attention of search engine, and help the website attain higher position in search engine rankings by means of achieving higher authority.

When it comes to website link building, the common misconception is that, the greater the number of back links a website has, the higher would be its ranking in search engine results, which is not the absolute reality.

When competing with an online competitor of your industry, you must never be either impressed or influenced by the number of backlinks your competitors have, rather you should analyze and weigh the authority of their backlinks.

A competitor may have thousands of backlinks, that are attained by submission to ghost directories, that give quick backlinks, or the links are merely created by writing a low quality or word spin content. In both the cases, the competitor may succeed in getting numerous backlinks, but it may never get quality backlinks.

The quality links is where you can take the lead from the competitor. In comparison to the numerous backlinks the competitor has, if you can manage to produce a handful of quality backlinks then chances are that the authority and ranking of your website may supersede the ranking and authority of competitor’s website.

The way you can achieve quality backlinks is by not doing what your competitor does. To achieve quality links, you must write unique and quality content, then submit this content to directories and websites with high PR, in addition, you can also do guest posting on the blogs of high authority bloggers. This way you will get quality backlinks, which will exceed the influence of numerous backlinks of competitor.